Audience Development

Courses for all the cultural organizations wishing to develop medium and long-term strategies a specific focus on their audiences.

What is it?

The training program in audience development promoted by Melting Pro allows participants to deepen their knowledge of their audience, gain tools to diversify and attract spectators and visitors and promote new forms of participation.

The innovation of the course is the acquisition of competences aimed at developing an audience development strategy to apply to a context of real work.

Why participate?

  • to acquire the theoretical and practical tools necessary for preparing and implementing an audience development plan
  • to know and access a European network that deals with issues related to the development of public, cultural access and participation
  • to develop a strategy in line with the European standards of audience development
  • to invest in the social relevance of your organization and increase the impact you make