Who is this young manager who has recently joined the Melting Pro team? It’s Margarita Monaco, Argentinean by birth with a deep relationship with Europe and with our country (its origins are Italian). She has lived in many European cities and in London she attended a MA in Arts management and cultural policies at Goldsmiths College to study audience development. At the end of her experience, Margarita decided to return to Italy, to Rome, for an Erasmus + traineeship and to further develop her skills in the study of audiences research and in the creation of engagement strategies.
“Together with Melting Pro team, I’m getting to know loads about Audience Development, a super exciting method that is applied by arts organisations to develop new audiences and have a stronger and closer relationship with their current ones”.