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The ACED – Audience-Centered Experience Design method was developed and promoted through the ADESTE + project. It is now involving a growing group of cultural organizations in Europe, united by the urgency to open up to new forms of relationship with the public.

To disseminate this method and the results it can lead to, the ADESTE + partners have created a cycle of meetings designed to generate a waterfall effect. The webinars are targeted at operators and organizations interested in understanding innovative forms of cultural design focused on audiences.

To understand how this type of work on audiences can be adopted by the world of lyric-symphonic foundations and opera, Melting Pro promotes the webinar entitled “ACED – A glance at the Opera world” which will be held on Thursday 17 June from 10 to 11.30. on Zoom.

The event will host a conversation between Hannah Griffiths, Director General of the Birmingham Opera Company, and Katarina Mazuran, Audience development manager of the Croatian National Theater in Rijeka, that will be facilitated by Antonia Silvaggi (Melting Pro) and Macarena Cuenca (University of Deusto, Bilbao).

Registration for the event in English here.


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