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Audience Development and digital strategy, as a strategic process towards a common goal: developing meaningful relationships with audiences.

Based on the Mu.SA findings strategic and planning skills are equally important as more specific digital skills. After an introduction to the concept of audience development following the ADESTE project and CONNECT project results and the showcase of the MAXXI Museum, one of the selected cases of the “Study on Audience Development – How to place audiences at the centre of cultural organisation”, participants are encouraged to think how a digital strategy should be embedded in an overall audience development strategy tied to the organization’s mission.

The workshop is meant as a reflective space where participants are welcomed to discuss and share their opinions through group activities.

The workshop is hosted by the Conference  “Redesigning museums. Digital skills fro change and innovation” , organized by the partners of the project Mu.Sa Museum Secotr Alliances at the Link Campus University of Rome, July the 13th. Here more information:

The entrance is free. Recommended registration via Eventbrite:

The workshop is held by Antonia Silvaggi (Melting Pro) and Prisca Cupellini, Online Communications and Digital Projects Curator, Fondazione MAXXI, Rome


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