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CONECTANDO AUDIENCIAS ITALIA is a digital magazine on cultural management, marketing and audience development. New resources entirely in Italian are now available thanks to the collaboration between Melting Pro and Asimétrica, the Spanish company that has been promoting international practices since 2010 through their “Conectando Audiencias” magazine.

We decided to create CONECTANDO AUDIENCIAS ITALIA to disseminate ideas and share experiences on interesting topics for cultural organizations, policy makers and cultural donors. Besides the selection of articles translated into Italian, each number of the magazine will include contributions and case studies from our national sector.

The title of this first issue is “Audience development. The public at the center of the strategy” and is focused on the importance, for cultural organizations, to review their management model and strategies by making the relationship with their audience and visitors a priority.

We strongly believe in the exchange between professionals from different countries as one of the key elements to promote the growth of the cultural and creative sector. Our hope is to inspire the sector community, to grasp the occurring transformations and to interpret future evolutions. We would like CONECTANDO AUDIENCIAS ITALIA to become a place for connections. For this reason we invite you to join the community of professionals who share experiences and research with us. The magazine is available for free on our page CONECTANDO AUDIENCIAS ITALIA. Looking forward to receiving your suggestions and comments!


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