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The museum world is constantly undergoing change and transformation, whether in response to economic, technological, social and cultural trends or professional advances. For museums to become the agents of change adequate professional development is crucial. Museum professionals should be equipped with the appropriate skill-sets needed to respond to the ever-changing needs of society.

On Thursday 13th of July the Mu.SA project partners will gather together in Rome museum professionals, researchers, academics and relevant stakeholders to discuss the key theme of change and digital innovation in the museum sector. The conference is organised by the Italian partners of the Mu.SA project: Link Campus University, Melting Pro, Fondazione Symbola and the Istituto Beni Culturali of the Region Emilia-Romagna and it will take place in the inspiring setting of Link Campus University in Rome.

During the conference Duncan Gough, Tech Lead at Victoria and Albert Museum and Paolo Cavallotti, Head of Digital at Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci, will talk about the approach and strategy they developed in recent years. A roundtable will close the morning sessions with experts from different background such as Prisca Cupellini – Online Communications and Digital Projects Curator, Fondazione MAXXI, Cristina Da Milano (Eccom.Idee per la cultura and Board Member Culture Action Europe), Natalie Giorgadze (Communications Officer Culture Action Europe), Achilles Kameas – School of Science & Technology, Hellenic Open University, Anna Maria Marras (Technology Commission ICOM Italy), Alexandre Matos – ICOM Portugal, Margherita Sani – Istituto Beni Culturali della Regione Emilia-Romagna.

The afternoon session provide free workshops on: The UX of the Connected Museum, held by Massimiliano Dibitonto and Claudia Matera (Link Campus University), Audience Development and digital strategy, as a strategic process towards a common goal: developing meaningful relationships with audiences, held by Antonia Silvaggi (Melting Pro) and Prisca Cupellini (Fondazione MAXXI), Multimedia narrative as educational tool, linked to NAR-SPI Project held by Federica Pesce and Laura Bove (Melting Pro).

Order your ticket on Eventbrite:

Tutte le info sulla conferenza e sui workshop nel programm.





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