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Parco Arte Vivente – Centro Sperimentale d’Arte Contemporanea (PAV), Torino


A path of organizational strengthening between environmental positioning and audience involvement

Melting Pro accompanied the PAV in a training and consultancy path on the issues of environmental sustainability and opportunities for audience involvement through ecological activation.

To respond to the objective of greater positioning in the environmental field of the Turin contemporary art center, we proposed a team carbon literacy intervention, functional to obtaining a snapshot of the ecological footprint of the PAV, integrated with a path on audience development.

Through the application of the ACED Audience-Centred Experience Design method, the Management, Curatorship and Organization figures took part in 3 co-design workshops of creative climate actions to develop solutions consistent with ecological themes and capable of involving some key targets.

Among the results of the path, the team worked on the design of the new “Birthday Parties” service, enriched and strengthened as a tool of relationship with families and children of the territory and for raising green awareness.

This path is part of the Next Generation You Call, promoted by Fondazione Compagnia di San Paolo for the organizational strengthening of cultural organizations.

Discover the ecological innovation opportunities for your organization, write to Patrizia Braga,, contact person for the Ecological Innovation Area.

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