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Italian participant “Adeste process is different, because it’s not only a theoretical approach. The group’s dynamics are fundamental in. I came back with a network, and with an audience development plan”.

Now available online the ADESTE “Set of guidelines for an effective vocational training for the European Audience Developer Training toolkit prototype – Resource Pack”.

This resource pack was produced to accompany the ADESTE pilot training programme as part of the resources to help organisations to develop their audience development plans by seeing the advantages of being able to implement a step-by-step approach and to be able to instigate organisational changes with an evidence-based approach.

The Guidelines will introduce you to a simple but effective framework for building a plan suitable for all sorts of experiences, artforms and types of organisations, regardless of scale, resources or mission.

The Adeste view is that audience development is the process by which cultural organisations might become more democratic and socially relevant as well as financially sustainable in a lasting and meaningful way. Furthermore, the kind of audience-centric thinking that audience development demands is still a new idea, often requiring organisational change, if not a change of hearts and minds.

Our approach to training therefore reflects this understanding and is designed to equip trainees to use simple and effective strategy tools, whilst valuing their combined knowledge as audience practitioners, and recognising their role as change agents.


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